Some time ago, when I shopped at the supermarket regularly, I left feeling as though i had been taken for a sucker.
I had got some good deals, and boosted my rewards points, but the meat was not good and did I really want all those things that were not on my shopping list. Especially the DVD. And how did they make such a massive profit when they spent so much advertising how cheap they are? Is it because the farmer on average only got 9p for every £1 I spent?
I then discovered that local food is cheaper, fresher, more convenient, tastier, higher quality, accountable, better for the environment, better for the local economy, better for animal welfare and reduces food miles and imports.
I also read that 80% of people know about many of these things but only 20% of us actually buy local. So I set up BigBarn to help more people find and buy local food.
That was 10 YEARS ago. And still 80% of people want to buy local food but only 20% are buying it.
Is it because they have become addicted to the supermarket? Are so easily led by advertising? Really need those rewards points? Or sincerely believe that supermarkets are cheaper and that they need everything every week?
To read on click; http://www.bigbarn.co.uk/blog/post/do-the-right-thing